Velin is a Shopify 2.0 theme I designed and developed under my personal studio, Editorial Grid, with a focus on minimal branding and highly flexible customization.
The homepage and collection templates are built around generous whitespace and high-quality, textured visuals, creating a premium brand presence. Product collections and editorial/journal sections are seamlessly connected to deliver a smooth, intentional browsing experience. All visuals — including images and videos — were created using AI tools, with custom prompts to explore multiple tones and directions.
Velin leverages Shopify 2.0’s flexible section system and includes 20+ fully customizable sections with deeply structured schema (typography, layout, motion, responsive controls). Brand owners can easily update text, images, and layouts without code, making it ideal for studios and creatives who want their store to feel polished, thoughtful, and easy to manage.
- - Layout based on negative space and architectural compositions
- - Organic connection between product collections and editorial/journal content
- - Subtle micro-interactions for a refined UX
- - Visual direction crafted using AI-generated images and videos with tailored prompts
- - Built on Shopify’s Dawn theme, deeply restructured with 20+ fully customizable sections
- - Structured detailed schema for each section
- - Built using Liquid, CSS, and JavaScript with performance optimizations (lazy-loading, responsive images)
- - Designed intuitive section-level customization for non-developers